Marketing Strategy Research Paper Example | Topics and Well Written Essays - 1000 words

Marketing Strategy - Research Paper Example The intelligent device is equipped with Police-grade Xtendâ„ ¢ Fuel Cell Sensor Technology to trace even the lowest possible amounts of alcohol, as low as 0.001% of Blood Alcohol Content (BAC) and confirms to be a significant use for security systems. The device is smallest, lightest, and thinnest with the ability to share the results via text messages or publicly on a social network with minimum manual interference (SAMSUNG, â€Å"BACtrack Mobile Breathalyzer†). MARKETING STRATEGY OF SAMSUNG BREATHALYZER Target Customer/Segments. Market segmentation helps to identify the most potential customer range to be served (Kotler and Keller 177-180). In case of is the newly launched breathalyzer, Samsung has taken into account all the three factors of targeting customer group, which are demographic, psychographic and behavioral. Simultaneously, it should also opt for multi segment targeting, which will ensure focusing on two or more defined market segments. Samsung can target the s chool authorities, car owners and young generation people who are aware of their safety needs. To be precise, school authorities are today, observed to be always in need to prohibit the intake of alcohol in the school premises and discourage students to do so even in their personal lifestyles. The intelligent device can give the freedom to school owners. ... Correspondingly, as most of the people including the above mentioned three segments, have been increasingly observed to prefer buying things online, Samsung must keep eyes on online users and try to attract them with captivating offers (Kotler and Keller 177-180). Positioning. Positioning is in general, referred as the process of creating brand awareness in the minds of the consumers. This process also involves improving the customers’ perceptions about the product (Kotler and Keller 198-200). Considering the recently on-going brand conflicts affecting Samsung’s brand positioning in the global market to a large extent, as a trusted brand, Samsung should not go for aggressive promotional strategy to promote its breathalyzer (Reuters, â€Å"Samsung's aggressive advertising rarely achieves desired effect†). It should rather use the positioning strategies of product attributes, product categories and benefits. Product attributes highlights a specific attribute of the product (Kotler and Keller 223-224). Accordingly, in marketing its breathalyzer, Samsung can highlight its features as different from its substitutes adding value to customer needs, as it is able to be connected with the smartphones and thus, reflect more accurate information. Additionally, positioning strategies based on product categories emphasize comparison of the product with its available competitive brands and helps to differentiate the brand to obtain competitive advantages by luring a larger volume of customers (Kotler and Keller 223-225). Similarly, Samsung use its product categorization to claim the accuracy of the breathalyzer and trace even the lowest possible amount of alcohol present in the blood until the level of 0.001 %. Simultaneously, Samsung can

Applications of Technology in Education

Applications of Technology in Education TECHNOLOGY IN EDUCATION Lahore: There is an increasing demand in the country for people who corner the market of sound knowledge of technology to solve the critical problems of technical sphere. This fast growing demand has led to the creation of a number of colleges, departments and universities’ catering in this discipline by providing a specialized and structured degree program of technology based studies as this technical education is indispensable in the presence of current wake of revolutions being made up in the technical world, said by Ajmal Hussain Shah, Principal of Government College Technology, here on Saturday. He further elaborated that the future career of students after ten years of schooling mainly depends upon the marks obtained by them in the matriculation examination. Fifty to sixty percent of the top merit students prefer to get admission in FSc to start their career as engineer and doctor. Among them hardly ten percent of students can get admission in professional studies i.e. engineering universities due to limited number of seats. The rest of eager students go for admission in private sector universities which mainly depends upon their affordability as the education in private sector universities is very expensive. But the percentage is changed in the last two years as now the students prefer to be technology specialist and so they want to get admission in information technology and other degrees related to this field. The present conditions of Pakistan when its ideological and territorial boundaries are at harm, demanded some progress in agriculture and industrial areas but the recent years and revolutions have proved that the more a country is strong in technology the more it has chance to flourish. The need of the hour is to develop technical mind and skills so we can keep pace with the modern world. He argued that the students of Pakistan need to study technology because the world if moving fast is this aspect as now the US is trying to develop hypersonic aircraft and is funding Defense Advanced Research Project Agency. These aircrafts are so fast that they can reach any location on earth within an hour and circle the earth at the equator within two hours. Moreover, the US (NASA) has also launched spacecraft Juno to probe Jupiter and in 2016 it will spend one year in a polar orbit around Jupiter and will send back the information about Jupiter’s magnetic and gravitational field. It will then sort out the valuable information about the planets formed from a molecular cloud about 4.6 billion years ago. Although the Principal didn’t elaborate on â€Å"Government’s effort in the field of technology† but he shed light on the government that it has made amendments in the education system and they are worthy but still the country and its technology need much more attention. In situations where the world has made flying robots and K computers, Pakistan has yet to do a lot in the technology field for which the growing technical institutions and education system play a vital role. It does need high capital, skilled technicians and professional people to teach and perform experiments to enhance this field. Taking the challenge to make Pakistan a technically establish country is big but it will lead this country to an established economy. The information technology instructor Nazrul Islam, Government College Technology, touched upon the importance of IT in education by saying that the computer world is ready to engulf us in software heaven. Some are eager to be dependent upon anything and everything while a few remain hesitant. They are afraid of this cyber world with its new, virtual reality and take it to be the faint and fleeting colours of man’s imagination. Who knows one of these days a solution will be found to all our socio-economic problems. May be we would take heed and save mankind from annihilation. It is this that encourages us at the threshold of our new lives. He further explained that with the digital computer at the crux of these technical revolutions, the internet and the World Wide Web are among the primary drivers and the present youth is in the aura of these advancements. â€Å"what has made the big difference in recent years is not the fact that individuals computers have dramatically improved in their capabilities, but that all those information islands are being connected by digital highways made possible through the use of telecommunications infrastructure by computers, which largely explains why the internet and the WWW have begun to play such a significant role in our use of computers†. He argued that information technology is affecting us as teachers, as individuals and as a society. Our options for education, entertainment, working and a variety of things that we do in our daily lives relating to government and society are radically changing due to developments in information technology. Today, when watching TV or reading a newspaper or magazine, it is impossible to miss coverage on seemingly diverse topics related to information technology- internet, World Wide Web, digital TV, online learning, corporate restructuring, wireless communication, tele-medicine and so on. All these innovation and changes may seem disconnected, yet they all share a common denominator, computers and information technology. The adjustments that we are observing and also experiencing are neither irrelevant nor insignificant. They may be as large as those due to the industrial revolution of the 1800’s, when changes in industrial operations moved people away from agriculture and vill age life onto cities and urban life. This is the information revolution. He justified his argument about technical education by saying that Fujitsu has scored first place in International Supercomputing Conference by achieving a stunning speed of 8.162 petaflops, leaving others lying in dust. The system employed 68,544 CPUs to achieve an incredible 93% computer efficiency. So if we want to be apparent in the modern world we need to have the knowledge of every kind of technology and its possible only when we are educated in this field so which these days the colleges and universities are playing the major role. An educated person knows that in coming years the person with knowledge of technology will be successful because it’s the skill that enables one to understand the present world revolutions. He concluded the discussion by explaining that But one cannot underestimate the fact that new millennium may not be all glory and greatness. In the past, man has developed, progressed and triumphed. But to some extent this has gone to his head, and he is blinded by the luster of success and power. It’s like taking one step forward and one backward. At one moment we hail the victories of man, at another, we wail the same achievements, crippling nature and his own survival. The future, with its surprises and mysteries is opening new doors for us. In the coming years, we may look for untouched frontiers. This technological era may try to plunder other planets far off galaxies. This technology is something quaint and who knows canoeing on the crests and troughs of time, it might find the light, the knowledge and the sense of balance. Then it might transform this world into a safe, glorious place with a bright, singing reign of peace and happiness.

Why in the world do we need derivative :: essays research papers

Why in the World we Need Derivatives Many years ago humans discovered that with the use of mathematical calculations many things can be calculated in the world and even the universe. Mathematics consists of many different operations. The most important that is used by mathematicians, scientists and engineers is the derivative. Derivatives can help make calculations of anything with respect to another event or thing. Derivatives are mostly common when used with respect to time. This is a very important tool in this revolutionary world. With derivatives we can calculate the rate of change of anything with respect to time. This way we can have a sort of knowledge of upcoming events, and the different behaviors events can present. For example the population growth can be estimated applying derivatives. Not only population growth, but for example when dealing with plagues there can be certain control. An other example can be with diseases, taking all this events together a conclusion can be made.   Ã‚  Ã‚  Ã‚  Ã‚   The population of the world is growing extremely fast. Eventually there is going to be overpopulation and resources are going to run out if something is not done. We know earth is overpopulated and that a control over population can be made or at least something can be done so there is not a catastrophe. Population growth can be determined using exponentials which directly relate to derivatives. This is a tool that can be very helpful for anthropologist and sociologists in the world (which have nothing to do with mathematics). Not only to know population numbers in ten or twenty years but to have control over other things. For example will there be enough food for five billion people in the world, will there be enough mineral supply for five billion people in the world or will there be enough fuel supply for five billion people in the world. Many of those types of investigations can be determined with the application of derivatives. The world population is growing extremely fast, and our natural resources are been consumed even faster, this study using exponentials and its graphs gives us an idea of what must be done to prevent a disaster. Around this fact of overpopulation and running out of natural resources many things have been created. Indirectly derivatives have caused all this and in some way it is very useful and important. For example birth control methods are a consequence of this.

Nike Business Presentation Outline

Topic: Nike marketing strategy, social responsibility, and diversity. Specific Purpose: To inform my audience about the marketing strategy, environmental and social commitment and diversity of Nike company Brief: In my presentation, I will be talking about Nike’s marketing strategy and its social responsibility MARKETING A) INTRODUCTION  §Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Preview – Because Nike’s success largely depends on its shrewd marketing strategy, I will be explaining to you the importance of marketing to Nike and introducing what marketing strategy Nike is currently deploying. B)   BODY 1. Marketing is very important to its viability and profitability a.Since Nike is a consumer product company, it must respond to market changes through aggressive marketing. * If fail to anticipate accurately and respond in timely manner to market changes, Nike could experience material adverse effects on sales and profitability. b. Nike must stay domestically and globally compe titive to other large companies such as Puma or Addidas. c. As a result, Nike takes marketing issues very seriously. Nike has been increasingly investing into marketing. (Refer to chart) * Nike experienced a substantial increase in marketing investment in the FY of 07-08, largely because of the Olympic Games 2008. Demand creation in FY 2009 is $2,351. 4 mil. , increased 2% in compare with FY 08 2. Nike is successfully deploying the favorable brand image strategy a. Favorable brand image * Associates with a distinctive logo and advertising slogan â€Å"Just do it† * Advertise itself as a high quality and expensive product company. * Promotion: Nike contracts with high profile athletes and actively sponsors sport events to promote its brand. For example: * Michael Jordan: in 2007, the Jordan brand, now a separate Nike subsidiary with its own building, grossed about $800 million. Tiger Woods: in 2000, Nike agreed to a multi-year deal with Woods worth a reported $105 million (It can be said that Nike is successfully approaching the market by its shrewd marketing strategy. Now, I’ll be talking about Nike Social responsibility) SOCIAL RESPONSIBILITY INTRODUCTION  §Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Preview: Nike is a leading socially responsible company. I’ll be exploring Nike’s community investment and environmental commitment. (First, I’ll be talking about community investment) BODY I. Nike has a long history of engagement in communities around the world, investing in their backyards, key markets and manufacturing communities. . In FY07-09, Nike has directly invested in community $168. 8 million – Set the goal of $315 million of contributions for FY11 – Involves contributing expertise and philanthropic activity to the community. 2. To achieve its community investment strategy, Nike has developed 2 core approaches: a. Focus on creating new models to provide young people access to the power of sport (to unleash their confiden ce, leadership, health, education or employment) – The Nike Foundation (separate nonprofit organization): focuses on developing adolescent girls to bring positive changes into community. They has committed more than $100 mil to benefit adolescent girls. b. Promote philanthropic activities and create financial flows that ensure long-term success – Nike manages a portfolio of investment that have triggered donations from consumers to expand its initial investment. – Notable projects: Livestrong, Human Race, Hurley H20 water initiative†¦ (Not only is Nike socially responsible but also Nike is environmentally responsible)  Ã‚  Ã‚   BODY 1. Highly committed to sustainable development – To help focus effort and resources where company can make the most impact, Nike developed its own North Star to define sustainable development. . To achieve its goal, Nike has broken it into a number of smaller attainable steps: a. Product design: * Internally, Nike mobil izes its human resources to develop closed-loop product. * Externally, Nike actively posts unresolved problems and requests solutions from outside investors, universities and companies. b. Climate and energy: As a co-founding member of Business for Innovative Climate and Energy Policy (BICEP), Nike and its partners have committed to strategic collaboration to push for US energy and legislation and rule making. c. Water: Nike aims to contract with factories where water is abundant enough to support it operations. * Nike also collaborates with factories to improve efficiency of water-utilizing * Nike encourages its suppliers’ adherence to high quality standards for all of their production. (Nike itself is a diverse company) BODY 1. Diversity and inclusion are key to drive creativity and innovation: – Grows their competitive advantage, recruit – In 2006, Nike appointed its first VP of Diversity. – In 2008, Nike formed a global diversity and inclusion team fo cused on three areas: a. Engaging employees b. Providing business consultation . Developing innovative tools, models and designs 2. Diversity and inclusion statistics a. Gender diversity: * Global work force is half-male, half-female * Overall management is 60% male and 40% female. b. Ethnicity diversity: c. 55% of its work force is Caucasian, 22% is African American, 13% is Hispanic, 9% is Asian/Pacific islander and 1% is American Indian. d. Supplier diversity: national and regional partners on its suppliers effort, including the National Minority Supplier development council, the Oregon Association of Minority Entrepreneurs and the Women’s business Enterprise National Council.

Barriers for Women returning to Further Education

In the last few decennaries, the schools have seen a astonishing figure of older adult females returning for farther instruction or FE ( Thomas 2001 ) . This inflow has forced the educational establishments to re-examine their purposes and plans. There is a greater growing in registration in adult females than in work forces. Womans returning for FE normally return after go forthing the instruction at a certain age to indulge in certain duties at place ( Thomas 2001 ) . One of the most ambitious barriers for the adult females returning for farther instruction is happening the balance between school and household, and adult females are frequently seen showing struggle between the two ( Thomas 2001 ) . The other barriers include cultural, attitudinal, qualificatory, situational and institutional barriers ( Evans 1995 ) . Situational barriers include household limitations and deficiency of proper support – economic or otherwise. The adult females who work are paid less than work forces in rewards ( Evans 1995 ) . Pascal and Cox ( 1993 ) stated how the adult females were certain that their employment chances were traveling to increase by instruction. Education was besides seen as an instrument to obtain independency from traditional household constructions ( Pascal and Cox, 1993 ) . Most of the adult females oculus instruction as an chance, while non all can set it to utilize in their existing callings. Those who do are successful in fostering their present callings, and some adult females advanced to direction or professional callings ( Pascal and Cox, 1993 ) . Mau ( 1990 ) has highlighted the jobs faced by adult females from different cultural groups due to many sidelong grounds. Asia/Pacific Americans are socialized into traditional functions and these adult females do non normally think about higher instruction doing it hard for the other adult females to take part in farther instruction. Redding and Dowling ( 1992 ) have indicated that adult females re-enter for farther instruction in order to achieve a grade. Womans who play different functions at the same time have specific demands that are non met by the traditional university rites and patterns of the households ( Redding and Dowling, 1992 ) . Wild ( 2003 ) suggested that there were organisational barriers for adult females to acquire publicities in FE. This can be seen as a cause for apathetic status of the assorted universities towards the re-entering adult females. If adult females could represent a applaudable portion of the senior members, conditions for adult females desiring to re-enter to finish their instruction would be more affable and friendly. This survey recognizes the assorted barriers that are faced by the re-entering college adult females. There are different barriers that have been identified, such as fiscal jobs, household duties and limitations, unequal support systems, and favoritism at the establishments. These barriers frequently lead the adult females to acquire discouraged and frequently leave halfway. The instructors have to go a portion of the procedure of mainstreaming these re-entering pupils. There is a demand to heighten the continuity of the re-entry adult females and strategise the schooling for these adult females to help them in their end of instruction and self -independence.Theoretical ModelThere has been a significant addition in the registration of female pupils in schools and colleges. This addition in the rate of female pupils may be attributed to the inflow of the older adult females re-entering for instruction ( Thomas 2001 ) . Re-entry of adult females as a construct became popular in the 197 0s, and refers to the phenomenon of adult females, who had non completed their higher instruction at an Orthodox age, returning to the schools for formal instruction ( Thomas 2001 ) . The adult females have to opt-out of instruction for assorted grounds including household duties, poorness, etc. So, the re-entry adult females have to pull off the other duties such as employment, committednesss of household, and other compulsory duties. â€Å" Womans have restraints of clip, infinite, resources and socio-economic disablements † ( Evans 1995 ) . Evans ( 1995 ) has pointed out some common barriers that the adult females face in engagement in instruction, like: Cultural, Attitudinal, Qualificatory, Situational, and Institutional. Tittle and Denker ( 1977 ) had pointed out the barriers as household limitations, fiscal jobs, attitudinal features and college limitations. Holiday ( 1985 ) besides stated Institutional and Situational barriers as the chief barriers for rhenium come ining adult females. The cultural and attitudinal barriers are societal phenomena that discriminate the function and position of adult females in the society. These barriers can be seen all over the universe, despite wholly different fortunes predominating at that place ( Evans 1995 ) . Attitudinal differences can be attributed to the deficiency of female function theoretical accounts. While the attitudinal and cultural barriers may be understood as social elements of favoritism, the situational, qualificatory and institutional barriers make it hard for the establishments every bit good as the re-entering adult females to have quality instruction. The situational barriers such as household committedness, deficiency of support form the spouse, fiscal jobs, and distance from the educational establishments come in between the adult females and instruction and at the same clip do it hard for the instructors and the organisations to educate these adult females. It ‘s been found that male spouses are non supportive for adult females to come in the traditionally male dominated sphere ( Evans 1995 ) . The attitudes towards the function of adult females in the households and economic disagreements are some of the chief grounds that discourage adult females from re-entering ( Holiday 1985 ) . The institutional barriers that exclude adult females are sex, age, fiscal assistance, policies related to admittance, rigorous course of study planning and attitudes of the staff and module ( Holiday 1985 ) . Evans ( 1995 ) has pointed out the chief elements of institutional barriers as: fixed hours of instruction, attending demands, a fixed agenda of course of study that makes it hard to catch up with the lost Sessionss, and deficiency of installations related to child attention. Furthermore, attitudes of staff and module are besides barriers to easy instruction for re-entering adult females. Discrimination in the admittance procedure, although prohibited by Torahs in about every state, relieve the private, spiritual and military academic establishments ( Holiday 1985 ) . â€Å" In add-on, the differing informations on ability degrees of male and female pupils enrolled suggest that some signifiers of age and sex favoritism still exist, peculiarly related to re-entry adult females † ( Holiday 1985 ) . The life style of the most adult females makes it hard for them to manage instruction with all the other duties. This consequences in favoritism against the adult females pupils who want to inscribe parttime as most of the establishments prefer full-time pupils ( Holiday 1985 ) . With the addition in the figure of educational establishments worldwide, the demand for the pupils has increased drastically, but, it has been observed that these establishments would instead still prefer full-time pupils over part-timers. The institutional ordinances refering the full-time classs are such that the adult females from a low-income group or adult females with kids can non run into the necessary demands ( Holiday 1985 ) . Evans ( 1995 ) besides recognizes the male laterality in certain topics as a barrier for re-entering adult females. Inflexible choice and stringent entry demands besides make it hard for re-entering adult females to acquire in the establishments for the intent of survey ( Evan s 1995 ) . The fiscal assistance available for re-entry adult females is non sufficient to run into their demands and most of the assistance is normally unavailable to them, as it is restricted to full clip pupils merely ( Holiday 1985 ) . Furthermore, information related to the fiscal assistance is non that easy available to the re-entry adult females, who thereby can non acquire to re-enter because of the fiscal issues even though there are commissariats for fiscal aid ( Holiday 1985 ) . Tittle and Denker ( 1977 ) pointed out the importance of analyzing the programming and cycling of categories for parttime pupils in order to promote instruction for re-entering adult females. Vacation ( 1985 ) , Tittle and Denker ( 1977 ) and Evans ( 1995 ) emphasized the importance of kid attention installations for the benefit of the re-entering adult females. The deficiency of kid attention installations in the educational establishments is one of the most critical jobs for the re-entering adult females ( Evans 1995 ; Tittle and Denker, 1977 ) . Most re-entering adult females argue that their educational chases are hampered by the demand for child care ( Holiday 1985 ) . Apart from these obvious issues, the attitudes of module and staff towards the re-entering adult females have besides been known to impede the uninterrupted inflow of these pupils ( Holiday 1985 ; Thomas 2001 ) . Thomas ( 2001 ) identified institutional barrier as one of the most powerful barrier for re-entering adult females. The chief barrier that the re-entering adult females face may be related to class programming, location of the establishment and â€Å" a assortment of other procedural and rele vancy jobs † ( Thomas 2001 ) . The institutional and situational barriers besides make it hard for the instructors to actuate and educate the re-entering adult females. The male oriented linguistic communication and male images in learning stuff make it hard for the re-entering adult females to associate to the course of study ( Evans 1995 ) . The domestication of adult females ‘s labour and calling aspirations is one of the grounds for the deficiency of motive in the adult females ( Evans 1995 ) , and it can be really hard for the instructors to maintain these adult females motivated to analyze and prosecute a calling. The favoritism against re-entering adult females has been seen in different communities around the universe, although non much research has been put into the barriers for adult females returning for FE in the development states. The surveies refering African American Female Students ( Thomas 2001 ) , adult females in South Africa ( Kok and Van der Westhuizen, 2003 ) , Asian/Pacific American Female ( Mau 1990 ) and Women in South Asia ( Khan et al. , 1986 ) , all point towards barriers in instruction for re-entering adult females. One of the barriers has been recognised as self-concept features ( Tittle and Denker, 1977 ) . This has been related to the calling pick adult females make, particularly the re-entry adult females. Female pupils choose humanistic disciplines, societal scientific disciplines and human surveies, instead than proficient topics, which can be perceived as a structural stereotype that is propagated by adult females themselves ( Evans 1995 ) . Due to the barriers in instruction for re-entry adult females faced by adult females and instructors likewise, the adult females should besides take involvement and duty for their ain instruction by pull offing their clip efficaciously and take parting actively in the educational procedure ( Thomas 2001 ) . Returning to the school for instruction may be hard via media for the adult females, but the adult females should be motivated and committed to dishonor educational grades ( Thomas 2001 ) . The adult females need to believe in societal support systems and use them actively and efficaciously in the chase of instruction. Certain adult females re-entering the educational establishments for farther instruction believe that it can increase their employment chances ( Pascal and Cox, 1993 ) . Merely a little group of adult females use their grades to foster the bing callings, while some adult females find it hard to happen instruction utile to foster their callings ( Pascal and Cox, 1993 ) . However, there are cases of adult females traveling to other callings and progressing to higher professional callings ( Pascal and Cox, 1993 ) . Thomas ( 2001 ) has mentioned that re-entering adult females get excited about re-entry to colleges and farther instruction. There is an immediate addition in assurance in re-entering adult females ( Killy and Borgen, 2010 ) , but there are complains of function overload and struggles ( Thomas 2001 ) . One of the grounds for the administrative defects of establishments in turn toing the jobs of the re-entering adult females seems to be the deficiency of senior adult females leaders in higher instruction and deficiency of female function theoretical accounts. Furthermore, the deficiency of adult females in the administrative places besides advocates the favoritism and sex-role stereotyping prevalent in the society and establishments. There have been surveies in line with barriers that the adult females face in re-entering educational professions ( Kok and C. Van der Westhuizen, 2003 ) and the jobs they face in acquiring promoted ( Wild 1994 ) . Many subjects emerge from the survey of barriers for re-entering adult females. Killy and Borgen ( 2010 ) identified seven subjects sing the experience of re-entering adult females in North America. Passage to maturity and assurance crisis were the two chief subjects, followed by favoritism, diverse calling forms, sex-role stereotyping, the hunt for significance, and multiple functions ( Killy and Borgen, 2010 ) . However, the bulk of the surveies ( Evans 1995 ; Tittle and Denker, 1977, Mau 1990, Thomas 2001 ) have pointed out towards three chief subjects in Institutional barriers, Situational barriers, and Cultural barriers.